Donna Appel to Coordinate Veterans Home Care National Effort


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April 11, 2013

Susan Walker, 877.390.6377


Donna Appel to coordinate Veterans Home Care national effort

Veterans Home Care LLC is pleased to announce that Donna Appel has joined its team as National Sales Director. The company currently has nine offices across the U.S.

“Veterans Home Care is poised to grow appreciably in the next few years; with Donna’s expertise, we can move forward in a more synchronized way,” commented Bonnie Laiderman, Veterans Home Care President. “Our St. Louis headquarters has provided marketing support to our satellite offices all along, but this is the first time we’ve had someone whose sole mandate is to unify all marketing efforts company-wide.”

Prior to her appointment, Ms. Appel served as Regional Marketing Director for VetAssist, the company’s Florida office. Her previous experience includes more than 30 years in sales and marketing management at Altria Sales and Distribution, and Philip Morris USA. As Veterans Home Care’s National Director, Donna will be responsible for developing Business-to-Business and Business-to-Consumer marketing strategies and creating uniform sales practices nationwide.

Veterans Home Care was founded to help elderly veterans, and their surviving spouses who qualify, apply for the “Aid & Attendance” benefit which pays for assistance with activities of daily living. The benefit was established by an act of Congress more than 60 years ago, but most veterans aren’t aware of it. With World War II veterans now in their late 80s and 90s and many in frail health, Aid & Attendance can effect whether these individuals are able to remain in their homes.

“We’re lucky to have Donna on board in this capacity. We need to reach out to these veteran families while we still can,” Laiderman commented. “Under her direction, we can develop an integrated outreach plan to help more needy veteran families.”

Veterans Home Care, a woman-owned business headquartered in St. Louis, was founded in 2003 to help qualifying veterans, or their surviving spouses, apply for the VA’s “Aid & Attendance” benefit, provide home care and assist the veteran to remain in compliance with VA guidelines to continue receiving the benefit. Veterans Home Care furnishes an interest-free loan for the cost of home care until the application is approved and VA reimbursements begin. The company has helped more than 6,000 veterans or their surviving spouses to access VA benefits for the care they need. Veterans Home Care is not a government agency and is not affiliated with the Department of Veterans Affairs.


Bonnie Laiderman, CEO

Bonnie Laiderman, founder of Veterans Home Care®, has helped more than 20,000 veterans and their spouses receive in-home care through the unique VetAssist® Program. Started in 2003 as a one-woman operation, Bonnie has overseen the growth of the company to become the national leader and unparalleled experts in VA Aid and Attendance benefits for home care. Veterans Home Care has also earned the Better Business Bureau's Torch Award for Ethics and Inc. 5000 award of fastest-growing companies seven times. Now with offices coast-to-coast, Veterans Home Care serves our veterans in 48 states throughout the country.
Veterans Home Care - VA Aid and Attendance Pension Benefit